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5A – Identifying Local Opportunities

1. Grandmother trampled, hurt by crowd at Boynton cinema http://infoweb.newsbank.com/resources/doc/nb/news/1697CB91BB795B68?p=WORLDNEWS Description: Around 300 teenagers had gathered at the Boynton cinema loitering because they heard there was to be a fight on Instagram. The teens were going to see a movie at 10:30, but were standing around the theater at 9. The grandmother, Sheryl Cohen, was leaving the theater after 9 and as she was walking out, someone in the theater yelled "gun." She kept walking towards the exit, but a crowd of teenagers began running towards her and ended up trampling her, breaking several of her bones, bruising her face, and making her lose a $3,000 hearing aid. There ended up being no gun or gunshots at the theater that night and 11 juveniles were arrested. Problem: The problem in this story is that an innocent person was trampled because of a false pretense and ended up with huge consequences. The grandmother suffered broken bones, a bruised fa...
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20A – Growing Your Social Capital

1) This person is an Apple technician. He's worked at Apple for 2 years and has answered questions and sold apple products and dealt with fixing apple products. 2) I would say this man is a domain expert in that he knows a lot of information about Apple's policies and making appointments and phones but not too much about the technology itself. He is an expert in providing customer service. 3) I recently had to get my apple watch replaced because it had a cracked screen. So when I did this and took it to the store, I was able to talk to an Apple worker. 4) The person took my watch and packed it in a box to be sent to an Apple factory for them to replace it with a new one.  5) If I included him in my network, I would be able to find out more about the current problems a lot of consumers deal with when they go to Apple and he could tell me how I could provide a better service than what already exists. 1) This person works at an phone repair shop in Gainesville.  2) ...
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12A – Figuring Out Buyer Behavior No. 1

Choose a Segment: My segment is college students. I am choosing this population because I have easy access to college students being on a large college campus in a college-town. Additionally, this segment is a group of people who deal with the problem I am offering to fix and are very prone to damaging their phones or needing a repair. This population would definitely make use of my service. My interviewees are a male sophomore business major from  South Florida, a female freshman engineer major from Tampa, and a male junior business student from South Florida. Interviews: In my interviews, my participants strongly agreed that there was a need for an easy way to repair our phones. They were all heavy users of there phones. The girl I interviewed is involved in many organizations on campus and needs her phone every minute of the day to respond to notifications and know about meetings, etc. Also, just to get around using the bus systems and Uber, my participants said they relied...
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