27A – Reading Reflection No. 3

I read
  • Grinding It Out: The Making of McDonald’s, Ray Kroc

1.) What surprised me most is that the first menu item they wanted to add besides just selling hamburgers was a fish sandwich, which was not an item that relates to the chain too well. I most admired how diligent Ray Kroc was in his business methods. He was very specific about things like timing and the concept of fast food, he nailed everything down to a tee and was very specific in his details of the whole operation. I least admired the fact that Ray gave up ownership of 60% of the company to Multimixer, which was a bad idea in the end.

2.) I noticed that the entrepreneur had a lot of diligence in sticking to his original ideas and not straying from his main goals. He had a goal in mind and did whatever he could to implement it the best way possible, which is essentially why it is now the largest food chain in the world.

3.) Nothing was too confusing, it was a pretty easy read.

4.) I would ask Kroc why he decided to give up the majority share of his company when he knew at the time that it was a bad idea. Also, I would ask him what he thinks of the McDonalds today and if he is happy with the result.

5.) For Kroc, hard work was being very detailed and never missing a detail. It was persistence and good customer service.

Comments

  1. Arielle SusterApril 15, 2018 at 5:19 PM

    Yeah, McDonalds isn't known for it's quality fish filet sandwich. Be that as it may, Kroc shows a strong leadership tendency. The biography is titled Grinding It Out because that’s what Kroc had to do; grind it out by leading and taking on the responsibility of creating a solid foundation to ensure continuous success. I also wasn't confused by much in the story other than "what if" scenarios.

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  2. Lauren AbeloveApril 15, 2018 at 7:58 PM

    I would ask Kroc the same question as what he thinks about the company today. Today the company isn't known for being the most quality fast food service but still bring in customers because of their low costs and some people actually do enjoy the food. When I would ask him that question I would probably focus more on how he thinks about the quality of the food the chain is serving today.

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  3. Amanda HollowayApril 15, 2018 at 10:32 PM

    This was so cool to reflect on as I saw some of my feedback on your last reading reflection come through on this one. Last time, I noticed that you reflected on a reading without mentioning the exact reading you did. This time, you started off with what exactly you read. That is so awesome that you noted my point and then implemented it the next time around. I need to start learning from my peers more.

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