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23A – Your Venture’s Unfair Advantage

Resource List:
  • Mutual Relations with Phone Companies (Apple)
  • Mutual Relation ships with phone service companies (T-mobile)
  • Mutual relations with off-brand phone repair services (Gainesville Phone Repair)
  • Factories to produce parts for phones
  • Stores across the country
  • Unique type of insurance
  • Not another substitute for this service
  • Small workplaces in each location so co-workers become close
  • Human-to-human transactions
  • fast Delivery
  • fast service

VRIN Analysis:
  • Mutual Relations with Phone Companies (Apple)- they will be able to provide their product and product parts for free as long as we give them some of our profits back, so they will work with us and not be a competitor. 
  • Mutual Relation ships with phone service companies (T-mobile)- same as above, they will work with us and enable us to add service to new phones.
  • Mutual relations with off-brand phone repair services (Gainesville Phone Repair)- same as above, we will try to work with them but not as close as the above because they are still a competitor.
  • Factories to produce parts for phones- we will be able to produce our own products if need be if something happens with our relations.
  • Stores across the country- easy access for customers to choose us.
  • Unique type of insurance- nobody else offers this
  • Not another substitute for this service- nobody offers this and if we dominate the market, nobody will want to enter it.
  • Small workplaces in each location so co-workers become close- good work relations for our employees.
  • Human-to-human transactions- consumers won't be talking to a computer, they can see real people.
  • fast Delivery- we provide new phones fast.
  • fast service- we will provide a new phone on the spot if you come into our stores

Top resource:
  • Not another substitute for this service. This service will not be able to be easily replicated. If we are working with multiple phone companies and service providers, we will dominate the market and it will be hard for people to go to other repair shops since we will be so widespread and are able to provide such a good insurance plan that costs them nothing to replace their phones. they will receive phones promptly and won't incur extra costs besides the insurance rates. 

Comments

  1. UnknownMarch 30, 2018 at 10:26 AM

    I really enjoyed reading about the resources that you identified. I believe that they can help to make your business idea successful. I agree with you that the best resource you have is top resource. There is not another substitute for this service and I feel like everyone identifies the existence of your unmet need and everyone wants a solution, but none is actually implementing a feasible solution that could solve the problem. While, your idea seems to be feasible and original.

    ReplyDelete
  2. Lauren AbeloveApril 1, 2018 at 2:36 PM

    I've been keeping up with your idea the whole time and I now just noticed you have a delivery option. I think that will be a great resource for your venture. I also agree that the fact that your service cannot be substituted is your top resource, and since everyone in today's society most likely has this unmet need that is crucial.

    ReplyDelete
  3. Amanda HollowayApril 1, 2018 at 10:41 PM

    I think some of your most strong advantages are your mutual relations. They are extremely valuable to have but additionally they are hard to imitate. Not everyone is going to be able to recreate the strong connections you have with the people in your industry. Even if people do create these relations, yours will be longerstanding and therefore, worth more.

    ReplyDelete
  4. Arielle SusterApril 1, 2018 at 11:12 PM

    Wow great resources! I really struggled to find resources myself and hadn't thought of any of these. Just like Lauren said, i hadn't noticed that your service offers delivery! Since your services main aspect is convenience and a better solution than one that exists, delivery really solidifies the idea for me. I hadn't understood what sets this idea apart from pre-existing option until now.

    ReplyDelete

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